Corporate social responsibility (CSR) activities have the potential to create stronger
relationships between firms and stakeholders. Although marketing researchers have studied the …

Prior research offers competing predictions regarding whether an initial token display of
support for a cause (such as wearing a ribbon, signing a petition, or joining a Facebook group) …

Despite the growing need, nonprofit organization marketers have not yet fully delineated the
most effective ways to position charitable appeals. Across five experiments, the authors test …

In 1936, the tax law in the United States was changed to allow firms to deduct charitable
donations. In order to make deductions, however, firms needed to establish that the donations …

Purpose – Research examining corporate social responsibility (CSR) demonstrates a relatively
consistent level of positive support by consumers. However, CSR is poorly defined and …

There is a small, but positive, relationship between corporate social performance and
company financial performance. However, research in this area has provided little guidance to …

The market share of brands positioned using ethical attributes typically lags behind brands
that promote attributes related to product performance. Across four studies, the authors show …

BACKGROUND CONTEXT: Intradiscal electrothermal therapy (IDET) is a treatment for
discogenic low back pain the efficacy of which has not been rigorously tested. PURPOSE: To …

Despite the millions of hours donated to charity each year by employees on behalf of their
employers there has been relatively little research into the motives for such pro-social behavior…

In this paper, we present a framework for examining the relationship between corporate
social responsibility (CSR) and firm financial performance. Ambiguity in empirical studies …